One day and done
1-888-WOW-1DAY! Painting is a young and dynamic home painting franchise focused on providing outstanding service and quality. By bringing unparalleled enthusiasm and energy into an industry traditionally lacking in customer service, 1-888-WOW-1DAY! Painting is dedicated to working with their fast-growing list of franchise partners to build a globally admired brand.
“1-888-WOW-1DAY! Painting is quickly becoming a household name and revolutionizing the painting industry,” says CEO Brian Scudamore. “We’ve got an exciting brand with fun people, and we provide an exceptional service.”
Over the course of his career, Scudamore has achieved wide recognition in the media and business community. His first franchised brand, 1-800-GOT-JUNK?, is a global company with a history of hyper-growth that’s still ongoing. That brand has celebrated appearances on Dr. Oz, Dr. Phil, CNN, ABC Nightline, Today (also known as The Today Show), George Stroumboulopoulos Tonight (formerly The Hour) and The View. He also made a guest appearance on The Oprah Winfrey Show.
1-800-GOT-JUNK? is also renowned for its amazing branding, unrivalled public relations and extensive training and support for franchise partners.
“I knew one day I would find a second brand,” Scudamore says. “I got on the internet, started talking to people and started looking, but I couldn’t find an industry or a business that fit. I wanted something where I could leverage the success I created with 1-800-GOT-JUNK?”
Serendipitously, he was looking for someone to paint his house. He did his due diligence and asked around for quotes, finding three people to speak with. The first two he didn’t have a lot of confidence in. “They smelled of cigarette smoke, they were not very professionally dressed, and they were late. The third guy, Jim Bodden, owned a company called One Day Painting. He came in and something was different,” he says.
Bodden told Scudamore the same thing 1-888-WOW-1DAY! Painting tells all their customers today – his prices are competitive, his quality is better than the competition, and he gets his jobs done in a day. Scudamore was intrigued, and hired him. When he came home on the day of painting, he found that “from floor to ceiling, from the moldings to the trim, everything was done immaculately, and the house was spotless.”
“I looked at the business and saw an opportunity,” Scudamore says. “I approached Jim and asked if he was interested in chatting about franchising, and a couple months later we had a deal.”
“I found it by accident,” he adds. “I found it as a customer. And what got me excited is we could revolutionize a very mom and pop industry by adding a service offering to the business that was completely different to what anyone else was doing – getting it done in a day, with no compromise in quality or change in price.”
For customers, the best reason to choose 1-888-WOW-1DAY! Painting is in the name. “If you could have it done at the same price with the same or superior quality, why would you do it in seven to 10 days?” Scudamore asks. “Families don’t want the disruption. They don’t want people in their house, getting in their way, making a mess – if you can get it done in a day, it’s perfect.”
All of their projects are extremely important, and each one includes spotless clean-up, professional painters, and high quality work. From the initial on-site quote to the one-day completion every time, all 1-888-WOW-1DAY! Painting systems are designed with the customer in mind. All homes are inspected thoroughly during the painting process. After a job is complete, every customer receives a follow-up call to ensure they have been ‘WOWed.’
“With our labour, and our quality assurance standards, you get higher quality than if you had it done over a seven to 10-day period with just a couple of painters,” he explains.
Due to their high calibre of service, 1-888-WOW-1DAY! Painting’s main source of business is repeat customers and word of mouth referrals.
The key to providing that all-important high quality work is an equally high quality staff. At 1-888-WOW-1DAY! Painting, they build high-performing, engaging and successful teams, and are selective about who they partner with. “We are in the business of making the ordinary business of painting exceptional,” Scudamore says. “We’re looking to bring people into our system who can deliver that, people who care about customer service.”
At the end of every job, 1-888-WOW-1DAY! Painting gives clients a bouquet of the brand’s “signature gerbera daisies,” with a card hand signed by all of the painters who worked on it. That card says ‘Thank you and welcome back to your freshly painted home.’ It’s that kind of service that really makes the company stand out. They ensure all of their franchise partners – and the employees at every franchise – can live up to those high standards.
1-888-WOW-1DAY! Painting also ensures their franchise partners are motivated leaders. “We’re not looking for people who want to be painters,” he says. “We’re looking for people who want to grow and build a brand. We want people who will get out there and knock down doors trying to drive sales. We want people who can get out there and ‘wow’ customers.”
“If people have the attitude, the passion and the energy, the rest can be learned,” he adds. “We’ve got great, tight systems, so the biggest thing we look for is a cultural fit. Do people possess that same excitement to build something special in the painting world along with us? And do they want to do it together? If the answer is yes, we will work hard with them to make their franchise successful.”
By leveraging the experience and resources he gained in setting up 1-800-GOT-JUNK?, Scudamore was able to design a successful franchise system for 1-888-WOW-1DAY! Painting right away. He knows that his franchise partners cannot grow their business on their own. They need support, and that’s what they get.
“We’re there doing everything we possibly can to help people grow their businesses,” he says. “We help them manage their profitability, teach them how to find great people, teach them how to train their teams – there’s a lot of moving parts. We’re there through our manuals, our training programs and our on-going field support to provide that direction and ensure our franchisees are successful as they can be.”
Moving forward, 1-888-WOW-1DAY! Painting is poised to build one of North America’s next great service brands. They currently have 15 active franchises, with three more deals being finalized. They have aggressive goals for growth – in a year’s time Scudamore expects that number to be closer to 50. In five years, he predicts the business will be a $100-million brand and a leader in the residential painting space.
“The business is growing even faster than 1-800-GOT-JUNK? did in the early days,” he says. “It’s a really cool feeling. We’re getting people excited about our vision of what we’re building, and we know that the possibilities are endless.”
For more information on 1-888-WOW-1DAY! Painting, visit them online at www.wow1daypainters.com.