Franchise Business Review Research Looks at Trends, Top 200 Brands
Portsmouth, NH—Franchise Business Review announced today the recipients of its 2014 Franchisee Satisfaction Awards, part of a national project that looks at franchisee satisfaction at some of the country’s most popular franchise brands. Now in its 9th year, the “FBR50” is the only awards program to rank companies based solely on actual franchisee satisfaction.
Based on a survey of more than 26,000 franchisees representing more than 350 franchise brands, Franchise Business Review’s 2014 franchisee satisfaction award-winners includes many familiar faces—brands that have been award-winners several years running. The top overall franchisor—Home Instead Senior Care—has been number one on FBR’s list for the past four years and has won an award every year that the company has participated (eight years). Twenty-two new companies also debuted on this year’s list. Kona Ice, which first appeared on FBR’s list in 2013, took the #2 overall spot for the first time. Other winners include Snap-on Tools, Heaven’s Best Carpet Cleaning, and Sotheby’s International Realty. (For a full list of the 2014 award-winners, visitwww.FranchiseBusinessReview.
“2013 was a great year for franchising as a whole. Many of our top companies had the best year in their history, and their franchisee satisfaction reflects that,” said Franchise Business Review president Michelle Rowan.
Franchise Business Review annually recognizes franchisors with the highest overall franchisee satisfaction based on its survey of franchisees. The survey includes 33 benchmark questions, relating to the franchisee’s experience and satisfaction as well as market area, business lifestyle, and other demographic characteristics.
In addition to the list of award-winners, Franchise Business Review publishes this research in an annual resource guide for prospective franchisees. This report takes an in-depth look at the 200 award-winning companies, as well as the major trends (e.g., transparency, multi-unit ownership, lending concerns, international growth, and governmental regulation).that will affect franchisees in 2014.
Franchise Business Review, a market research company, looks at franchise opportunities from the perspective of a franchisee candidate using both detailed company and industry research applied consistently across all franchises. While the success of any franchise investment is highly dependent on the actions and performance of the individual franchise operator, Franchise Business Review’s research focuses on key metrics collected from FDDs, management interviews, industry and competitor information, and Franchise Business Review’s own proprietary analysis.
About Franchise Business Review
Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. The firm’s services include commissioned franchise research projects, as well as industry-wide studies of franchisee satisfaction. Franchise Business Review is headquartered in Portsmouth, NH, and can be reached at (603) 433-2270.